Pathbird Privacy Policy

Effective Date: January 17, 2021


This privacy policy applies to all Company activities, including, but not limited to our brands' websites, and all other websites, mobile sites, services, applications, platforms and tools where this Privacy Policy appears or is linked (collectively, our “Website”) and governs your use of the Pathbird software service (“Service”) that was created by The University of Michigan. The Service includes a self-guided computational textbook and/or a system for authoring, publishing, and distributing a self-guided computational textbooks.

This Privacy Policy is to inform you about how we collect, use, share, and protect personal information. Please take a minute to read this Privacy Policy so that you can better understand our Website and Services information practices. Any reference to our Website includes its e-mail, text, live chat, and other electronic messages. If you have questions about this Privacy Policy, please contact us as described below in the Contact Us section, below.

If you are a California resident, please also see the “California Residents” section below, for further information on our collection and use of your information.

What information do we obtain and how is it used?

User Provided Information

The Website or Service obtains the information you provide when you interact with the Website or users register for the Service. Registration with us is optional. However, please keep in mind that you may not be able to use some of the features offered by the Service unless you register with us. Registration with us is mandatory in order to be able to use the basic features of the Service. When you register with us and use the Service, you generally provide: (a) your name, email address, age, user name, password and other registration information; (b) transaction-related information, such as when you respond to any offers or inquiries, access new services, or download or use services from us; (c) information you provide us when you contact us for help; (d) information you enter into our system when using the Service, such as contact information and project management information; (e) your responses to questions or problems that are posed to you through the Service. We may also collect and use information about an your activities, such as information about your activity within our Website.

Automatically Collected Information

In addition, the Website or Service may collect certain information automatically, such as the type of device you use, your device’s unique device ID, the IP address of your device, your operating system, the type of Internet browsers you use, and information about the way you use the Website or Service. The Website or Service may use Google Analytics or a similar third-party analytics analysis service to collect and analyze information about your usage of the Website or Service.

Our Website and this Service does not collect precise information about the location of your device.

How Information is Used

We will use your information as follows:

  • to provide the Service or product requested;
  • to present the Website and the contents to you;
  • to fulfill any other purpose for which you provide it;
  • to notify you about changes to the Website or any products or services we offer or provide though it;
  • to collect information about your experience with our Website;
  • to enable billing and shipping;
  • to improve our website;
  • to communicate with you to notify you of actions taken in the system, or when your attention is needed to view or complete an item;
  • to improve Website navigation or infrastructure;
  • in internal marketing analyses or reviews, and for other administrative purposes;
  • for systems administration and troubleshooting purposes;
  • to prevent and detect fraud and other unlawful activity, claims and other liabilities;
  • to carry out our obligations and enforce our rights;
  • to store data and backup that data, for the purposes of marketing and accounting;
  • to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies;
  • in any other way we may describe when you provide the information; and
  • for any other purpose with your consent.

We may also use the information you provided us to contact your from time to time to provide you with important information, required notices, and marketing promotions. If you do not wish to receive these types of communications or allow us to use your information in such a manner, please contact us in the manner identified in the Contact Us section below. Additionally, “Opt-out” instructions are contained in each special offer/marketing communication sent to you. We may also use the information you provided us for performing academic research to improve the Service and assess the effectiveness of various teaching techniques.

Sharing of Information

We will share your information with third parties only in the ways that are described in this privacy statement.

We do not sell your personal information. To make the Website or Service work, we may need to share your personal information with other users, third parties, and service providers. This section along with the User Provided Information section explains when and why we share your information.

We may disclose User Provided and Automatically Collected Information: as required by law, such as to comply with a subpoena, or similar legal process; when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request; with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement; with our non-profit research organizations who are researching the effectiveness of the Service or related teaching techniques.

We may also share information or data in a form that cannot be used to uniquely identify or contact an individual person ("non-personal information"). We may collect, use, transfer, and disclose this non-personal information for any purposes. Non-personal information that we collect may include information regarding your activities on the Website, which may be aggregated and used to help us provide more useful information to our customers and to understand which parts of the Website are of most interest.

If the Service is licensed to a third party, and/or if the operator of the Service is otherwise involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on the Service website of any change in ownership or uses of this information, as well as any choices you may have regarding this information;

Data Retention Policy, Managing Your Information

We will retain User Provided data for as long as you use the Service and for a reasonable time thereafter. If you’d like us to delete User Provided Data that you have provided, please contact us at and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Service to function properly, and we may be required to retain certain information by law.

California Residents

If you are a California resident, you may have certain rights related to the personal information we have collected from you, which may or may not be granted based on the circumstances, but only in compliance with applicable law. These rights may include the following under the California Civil Code Sections 1798.100, 1798.105, 1798.110, 1798.115, and 1798.125:

  • The right to ask us to confirm if we are processing your Personal Information, including requesting that we disclose what personal information we have collected, used, disclosed, and sold.
  • The right to ask us to disclose the categories and specific pieces of Personal Information we have collected, the categories of sources form which the Personal Information is collected, and the business purpose for collecting or selling the Personal Information, the categories of third parties with whom we share Personal Information.
  • The right to ask us to delete your Personal Information.
  • The right to opt-out of the sale of any of your personal information
  • The right to equal service and price by prohibiting discrimination against you because you exercised you rights under the applicable law.

To exercise these rights, you or your authorized agent can reach out to us at with your request. Please include your full name and email address along with why you are writing so that we can process your request in a timely manner. We aim to respond to a consumer request for access or deletion within 30 days of receiving that request. If we require more time, we will inform you of the reason and extension period in writing.


Our Services are not intended for use by children under the age of 13. We do not use the Service to knowingly solicit data from or market to children under the age of 13. If you are under 13 do not use our Services or provide any information about yourself including, without limitation, your name, address, email address or any screen name or user name you may use. If we learn that we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at We will delete such information from our files within a reasonable time. We do not knowingly sell the personal information of consumers under 16 years of age. Please visit the FTC's website at for tips on protecting children's privacy online.


We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Website or the Service. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, we cannot guarantee the security of any information you disclose or transmit to us and no security system can prevent all potential security breaches.


This Privacy Policy may be updated from time to time for any reason and your continued use of our Website or Services constitutes your acceptance of those changes. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy online at You are advised to consult this Privacy Policy regularly for any changes.

Your Consent

By using the Website or Service or providing information to us (by any means, whether in correspondence, via our Website or otherwise), you are consenting to our processing of User Provided and Automatically Collection information as set forth in this Privacy Policy now and as amended by us. "Processing,” means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By using the Service and providing information to us, you consent to such transfer to, and processing in, the US. If you do not agree with this Privacy Policy or our practices, you may not use our Website or Services.

Contact us

If you have any questions regarding privacy while using the Website or Service, or have questions about our practices, please contact us via email at